Global company analysis Research Paper Example | Topics and Well Written Essays - 2500 words

Global company analysis - Research Paper Example The launch of the first transistor radio was in the late 1950’s, although it was not the first of its kind to be invented; it was however the first to be marketed out to the general public. Sony corporation has been a publicly traded company since 1958 (Akio Morita 1986). At the beginning they relied heavily on investors to help fund and operate the company. As well as the use of non-traditional marketing tools such as the hiring of regular spokespeople to use Sony products within the general public and asking them to try it. Sony managed to stay ahead of its competition by being the leaders of innovation in the electronic market. They focused their energies on inventing rather than market research, bringing the latest and newest products out on the market before there was a demand for it. Such inventions included the portable cassette player known as the â€Å"walkman†. Besides being well known for its quality in personal recording and storage devices, Sony Corporation is also the leader of quality sound systems used in major motion pictures. It is a well known global company, which offers a variety of products around the world. Sony is subdivided in two sections. The Sony Corporation is the holding and electronics portion of the organization and the Sony Group which is branched out into other sectors, such as computer, motion picture and music entertainment. ... distribution reports showed total revenue of $88,205 billion U.S dollars and according to Forbes, Sony’s current stock exchange rate is $27.58 U.S dollars, which is down by 2.30% since last year. Although the company has seen a decline in overall revenue in 2008, there has been a slow increase in sales in 2010. The sale of video gaming consoles and systems as well as the entertainment industry continues to be the company’s largest source of income. The company’s overall goal is in maintaining their reputation as leaders of technological advancements throughout its global structure. The company was originally founded on the Japanese principals of creating a â€Å"family like† atmosphere by preserving strong relationships between management and the employees. However, as the company expanded its resources on the international scale, keeping in line with the same values and principals becomes a challenge. Akio Morita believes that the only way for a company t o be successful is by its people. (Akio Morita 1986). This is the value that Sony tries to uphold throughout all its global sectors. The Sony Corporation human resources department is actively involved in group wide initiatives to help new recruits as well as existing members in enhancing their abilities and skills in order to become successful within the company. They are continuously working at implementing global strategies in order to maintain a unified goal. The Sony Group’s global initiative in developing business leaders is an important asset to the company’s overall success. In 2008, Sony implemented â€Å"global talent directors† (Sony website), their job is to seek out and train potential recruits into business leaders. To help maintain company unity, Sony also launched a job rotation program. This

Gypsy Fashion Deco Co. The Global Expansion Essay

Gypsy Fashion Deco Co. The Global Expansion - Essay Example The paper "Gypsy Fashion Deco Co. The Global Expansion" discovers the gypsy fashion deco co. and global expansion. GFDC started out as an experimental fashion company already applying its credo. With only a cutter, hi-speed sewer, a contractual bookkeeper and another contractual accountant, it launched a website maintained by an independent web-serving company. Demands grew in about six months so that GFDC had to set up and maintain its own website, as well as cater to its growing clientele. While in its first three months, there were only about two clothe items finished in a day, and there was only a weekly update of website, these have to be changed. Everyday, since it hired additional fashion purchaser, cutters and sewers, as well as a web designer and programmer, there are about 20 solo products made available in the website, so that everyday, the website need to be updated. GFDC was able to cope with this set up until global demands flooded the company. To maintain its ever-grow ing consumer market, GFDC had to set-up country branches, source out more skilled workers, both sewers and cutters, as well as purchasers and fashion designers in its major product destinations London, New York, Shanghai and the Middle East’s Dubai. The internet market had growing demands due to the expansion, and to remain competitive, global delivery and outsourcing became necessary. The management which had grown adept to the small-scale setting is suddenly faced with the dilemma of multifold expansion and to deliver., it has to adopt the enterprise architecture of its information technology system integrating the whole global expansion project into one working dynamic group. Identification of Major Enterprise Architecture Issues Organizational Issues: Organizational, Management, People, Culture Expansion of departments Inter-department cooperation Research and development Data, Information & Knowledge Issues: New system addressing intranet and internet work flow and sharing Standardized design Information Technology Issues: Ease of website update Website potential in attracting consumers Business Process, Policy & Procedure Issues: Corporate strategic plans Extended guiding principles Scope Environmental dynamics Goals and objectives Architecture Issues: Organization structure Business area structure Role players and actors Business rules and commitment Analysis of the Major Enterprise Architecture Issues Schekkerman (2005) acknowledges that enterprise architecture "is about understanding all of the different elements that go to make up the enterprise and how those elements inter-relate," facilitating factual and actual knowledge on the existence of the enterprise and everything that keeps it going. Raines (1997) likewise added that enterprise architecture "is the explicit description of the current and desired relationships among business and management process and information technology. It describes the target situation which the agency wishes to create and maintain by managing its IT portfolio." It was discussed further by Sheckkerman (2005) that by the end of this year (2006), Global 2000 organizations are already expected to have integrated holistic enterprise architecture, enterprise program management, enterprise strategy or planning, and information t